DETERMINE CUSTOMER ACQUISITION COST |
We Strive to help our clients acquire new customers profitably and to help them generate higher than XYZ lifetime values.
We begin with customer data and a detailed examination of spending over time, purchase intervals, average order sizes and gross margin. We add industry specific data, both quantitative from company records and external sources, and qualitative from customers, sales and service people, among others. We begin to build a picture of the target customer, incorporating responsiveness data from company programs to refine the picture. We integrate these efforts with direct connections to sales people both to support their work and to gain feedback from them that can be applied to subsegments of customers. All of this increases the velocity of new customer acquisition and resulting revenue while reducing budget variances and expenses. We use Unit Economic Analysis to determine how much a company should pay to acquire a customer and the probable number of unit sales that result from that acquisition. |
APPLY CUSTOMER
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Not each customer is the same. This means that finding new customers must be a precision targeted plan with high efficiency and scalability. This is often a tall order and the best companies are the ones that win this battle.
By determining not only how customers are different from each other (industry, size, etc.), but also determining how they can be found in the market (it’s not much use to know how customers are differentiated if you can’t find new ones using that guidance) you can understand the relative costs and benefits of targeted acquisition. |
DEVELOP A
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Too often sales and marketing strategy is based on hopeful mass approaches rather than well forecast campaigns. The details of each channel’s costs and margins, as well as the opportunity cost usually expressed as time, are important components in a distribution strategy.
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READY TO GET STARTED?
To learn more, discuss our services, or set up a meeting, contact us. We’ll gladly review your company’s
current customer acquisition strategy and make recommendations at no charge.
current customer acquisition strategy and make recommendations at no charge.